Texas Christian Influencer Sued over False Advertising

Brittany Davis

A fitness expert turned Christian influencer, Brittany Davis, has been sued by the Texas State, for allegedly using false advertising to defraud her previous fitness clients. According to the state, Davis would pay court fees and penalties ranging from $250,000 to $1 million.

Church Leaders reported that on February 1, 2022, Texas attorney general, Ken Paxton, filed a lawsuit against Davis and her business, Brittany Dawn Fitness LLC, for allegedly violating the Texas Deceptive Trade Practices Consumer Protection Act.

In 2019, Davis had announced on YouTube that she was delving from creating content on fitness to making faith-based content. This move came briefly after her fitness followers made complaints that she sold similar fitness plans to them instead of customized ones that they had paid for. The prices of the fitness packages ranged from $92 to $300.

However, she tendered an apology to her followers via a YouTube video. In her words, "I apologize to anyone who feels like they got scammed from me. I now realize that I should have had more help and that this is a lesson that I am having to learn the hard way, and for that, I am sorry."

It will be recalled that in an interview with WFAA News in February 2019, Davis said she was unable to meet the demands of her clients which eventually led to the end of her fitness business because she was inexperienced in that field.

She said, "I jumped into an industry that had no instruction manual. I'm basically going through uncharted territory the best that I can to the best of my ability."

Her clients added that she only delved into creating Christian contents to rebrand herself. One of her clients, Shanna Samul, told BuzzFeed News said, "If she were truly repentant, she would be facing the things that she has done, and this would be her witness. She is not immune because she belongs to Jesus. If anything, she should be held more accountable."

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