CeCe Winans, Tauren Wells, Set For #CareItForword Initiative


Gospel music artists, Cece Winans and Tauren Wells, are set for Care It Forward, an initiative designed to strengthen care and bond among individuals as the nation rises from isolation caused by the pandemic. 

Cracker Barrel Old Country Store is the brain behind Care It Forward. The organisation has the habit of looking after its staff and guests like family. This act is geared towards showing love and stirring the act of kindness.

Cracker Barrel store will start the campaign with little and big acts of love. This will range from in-store surprises for visitors all through the summer period up to a unique musical content series which will engage the pairing of musicians from various genres, backgrounds, and opinions.

On the musical pairings, Grammy award-winning artists such as Jennifer Nettles, Shane McAnally, and Cece Winans, will come together with upcoming artists to inspire, mentor, coach, and assist them in the next point of their careers. According to reports, the COVID-19 pandemic caused almost two-thirds of creative workers and artists to become unemployed. This survey was carried out by Americans for the Arts.

Also, in order to keep a positive energy all round; Cracker Barrel is persuading its followers to use #CareItForward on social media to make known their kind deeds.

Chief Marketing Officer and Senior Vice President of Cracker Barrel, Jennifer Tate informed Gospel Music Association of the plans for Care It Forward.

“As we emerge from a season unlike any we’ve ever experienced as a country, it’s important to come together and demonstrate care – not only through conversations but also through actions. Care is not a new concept at Cracker Barrel; we like to think of care as our secret ingredient and it has now become our rallying cry. 

"At Cracker Barrel, we believe inspiring care can start by simply inviting a diverse range of people to participate, and you will see that in action with the launch of our Care It Forward initiative,” she said. 

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