MTN Boosts Christian Subscribers With New Proposition

MTN has rolled out various life-enriching and spirit-filled Value Added Services (VAS) offerings for Christian subscribers. The essence is to ensure that Christian subscribers get connected to their faith on daily basis, especially during the Lenten season.

The offerings, according to MTN, would also enable Christian faithful have easy access to daily devotionals, Bible quotes, children prayers, sermons, songs, prayers, prayer points, hymns, callertunez and other spiritually uplifting content, that will keep them connected to their faith on a daily basis.

Announcing the initiative, MTN's Chief Marketing Officer, Mr. Olubayo Adekanmbi, explained that the strategic crux for the initiative is aimed at uplifting and encouraging subscribers to get closer to God through the company's bold new digital Christian VAS. "We are committed to the total well-being of our customers as we strive to make their lives better through our propositions, products and value-added services," Adekanmbi said.

The MTN Christian service provides subscribers with life-changing prayers and prayer points from anointed men of God; prayers for children, inspirational messages from spiritual leaders, daily bible verses, praise and worship songs, hymns, Christian callertunez and other spiritual-enriching contents to keep Christians in-tune with God every day.

"Subscribers can access these offerings by dialing 797 on their mobile phones and follow the voice prompt," he said.

Speaking on the importance of the service during the Lenten season, Adekanmbi said: "This is a way of showing our commitment to our esteemed customers of Christian faith, by connecting them at this period of spiritual reflection and appreciation for the sacrifice Jesus Christ made on the cross of Calvary, by laying down his life for mankind."

He went further to state that the company would continue to go the extra mile in providing exciting innovative initiatives geared at enhancing its customers' whole new digital experience, while encouraging them to be better in their various fields of human endeavour.

MTN Nigeria, last year sponsored 20 of its Christian subscribers across the country to Jerusalem for pilgrimage. This is as a result of their subscription to various MTN Christian services.

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